Use the P4 go live as an Engagement opportunity

Tweets announcing the launch of the website, emails asking for a sneak peak, posts outreaching for volunteers to help with the migration, anything can be done to engage our supporters and colleagues in this new project.

The Engagement Calendar

A plan should be made in the Preparatory phase, and continuously updated, including pre-launch, launch and post-launch activities. It should link to all graphics, Social Media posts and supporting documents that will be used during the P4 rollout.

• Planet 4 project Communication calendar (Public)
• Greenpeace India P4 engagement calendar (Public)
• GP New Zealand P4 Engagement Calendar (Public)
• GP Greece P4 engagement calendar (GP Staff only – privacy reasons)

Templates (posts, videos and images)

Twitter (please use #GPP4 as hashtag!): 

• GP France launch tweet
• GP New Zealand launch tweet
• GP India teaser tweets –>  -3 days!, -2 days!, -1 day! and launch tweet
• GP Brazil Tweets –> Teaser #1, Teaser #2, Teaser #3

Facebook: 

• GP New Zealand launch post
• GP India teaser posts –> -4 days!, -3 days!, -2 days!, -1 day!
• GP Brazil pushes –> Teaser #1, Teaser #2, Teaser #3
• GP MENA (Middle East and Northern Africa) launch post

The awesome 4 Facebook teasers by our Indian colleagues, posted each day as countdown to the P4 launch

Videos:

• GP MENA Clean video (website launch)

Links & resources

• Handbook
  • #Engagement
  • Create P4 Donation Pages
  • Create Petitions in P4
  • Launch Planet 4
  • Perform the post-launch checklist (SEO, domain, redirects..)