Hotjar is an all-in-one solution for analytics & feedback that gather quantitative & qualitative data.
Hotjar allows us to collect user feedback via surveys, polls and visual feedback. It can also provide a better understanding of users behaviors on P4 websites, with heatmaps, video recordings & form analysis.
Adopting Hotjar will allow the P4 team to iterate and improve product design based on data & user feedback, to ultimately build a better Planet 4 user experience.
Hotjar Introduction
Watch Planet 4 Community Call about Hotjar below and check the training slides here.