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#Data-Analytics #Engagement The P4 Prototypes

Help Greenpeace identify which features will drive people to take action, re-engage and bring others along in the future.  

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#Data-Analytics #Engagement Track petitions data in Google Tag Manager (GTM)

Learn how easy is to extract data from your forms and petitions, for both local and global campaigns

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#Data-Analytics #Engagement Set up events in Google Tag Manager (GTM)

GTM allows you to track anything, learn how to set up events and conditions.

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#Data-Analytics Set up the P4 Google Tag Manager

Tag Manager (GTM) is the core setup of the P4 analytics suite. Learn about tags, DataLayer, Triggers and Variables.

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#Data-Analytics Set up the P4 Google Analytics (GA) view

Configure your Google Analytics (GA) account to consolidate and visualize P4 performances

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#Data-Analytics #Engagement Create and track donation pages

Set up P4-alike donation pages and connect them to your payment gateway!

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#Data-Analytics #Outages Perform the post-launch checklist (SEO, domain, redirects..)

P4 IS LIVE! Time to do some checks to make sure everything works as planned

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#Data-Analytics Set up the P4 DataStudio (GDS) Dashboard

Easily build P4 reports and visualise stats in a clear way!

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#Data-Analytics Understand P4 KPIs and evaluate the P3 Google Analytics account

What’s the status of your current Google Analytics account? What to you need to track P4 engagement?

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