As part of the preparatory phase, each implementing office will have to assess the current status of the Google Analytics account (usually being a sub-account or view of the “Greenpeace Planet” – UA-57175-1).
The purpose of this exercise is:
Starting from the evaluation done by GPI during the P4 Design, each implementing NRO must produce an assessment and upload it in the respective Planet 4 drive, indicating:
And here a few completed evaluations (you can totally duplicate the template and add it to your P4 Drive!):
During the Discovery phase a set of KPIs (Key Performance Indicators) was identified, and during the Concept, the methodology to extract those wrapped up. Having a standard set of KPIs (and a common way to extract them) will allow offices to “compare apples with apples” (in some cases, P4 vs P3 performances) and finally benchmark across Greenpeace web presences.
Here’s the final list, split by “Breadth”, “Depth”and “Open” engagement areas (check the methodology to extract them):
Breadth KPIs:
Depth KPIs:
Open KPIs:
Google Tag Manager (GTM) helps you to deploy other tracking codes through one Central Javascript code, called the Container.
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