We are pleased to announce that the Greenpeace Greece Planet 4 pilot is LIVE! After months of preparation, we launched our new website that has all the potential to become one of the most significant people-power tools.

Some first tips from our experience so far:

  • DO your homework. The Planet 4 team has done an incredible work documenting and sharing everything, so make sure you are up to speed with everything you need to know about our new platform.
  • DO pay attention to what people are looking for. One of the most challenging parts has been figuring out the taxonomy and the organic navigation in a way that more than anything is user-centric. We took a good look at our P3 and other channels insights, identified content patterns that travel far and wide (beyond our social media), reviewed our old content and designed our new one accordingly.
  • DO a presentation for the whole staff early in the game. This is not a “digital project”, it is an organizational project. For us, it has been crucial for everyone to get involved because a) they would be needed to co-create content according to the engagement vision and b) it helped us map and manage the needs and the different expectations of the people who need to adopt this tool at its maximum potential.
  • DO see this as an opportunity to refresh and redefine the brand and our values in your own region. After spending years talking about The new GP Story and the 7 shifts, The new Framework and The goals, it was about time we started communicating these in a way that makes REAL sense to people outside (and arguably inside) the organization.  In the texts of our website we use words we want to start owning much more as Greenpeace in Greece and we believe they represent much better the organization we strive to become.
  • DO treat this as a proper project, which needs a dedicated team, room in your program and a clear line of sign off (and make this line as simple as possible).
  • DON’T let the prototype and the pilot influence you too much and remember how the diversity of this organization is one of our biggest strengths. What seemed to be a disadvantage for us with not knowing how the website’s content will actually look like and operate until the GPI’s launch, turned out to be an opportunity to think bigger and more creative. In the end we incorporated our own visual and copywriting style with the P4 global design vision.
  • Last but most important: BUILD a relationship with the P4 team. Kelli, Luca, Laura, Koyan and the wider P4 team, are some of the most brilliant people we had the pleasure to work with and whenever we felt stuck, they were there to guide us.

We’ll keep updating you as we continue testing different types of content, getting feedback from the users and reviewing the different choices we’ve made so far.  For now, explore our newborn in all its glory and start making plans to have for your own 🙂

Lena and Loukia for the P4 pilot team.